Explaining user-centred design in your organisation

Whether it’s a large-scale development from scratch or a small tweak to an existing system, good user-centred design principles often feel like they should be a no-brainer for all organisations. So, it can be a surprise to meet resistance from within your colleagues when this approach is put forward.

This report looks at how you should be talking about user-centred design to get everyone on board.

We cover:

• What user-centred design is
• How to understand different internal needs
• Advice for selling in the user-centred design approach