Whether it’s a large-scale development from scratch or a small tweak to an existing system, good user-centred design principles often feel like they should be a no-brainer for all organisations. So, it can be a surprise to meet resistance from your colleagues when this approach is put forward.
This report looks at how you should be talking about user-centred design to get everyone on board.
What user-centred design is
How to understand different internal needs
Advice for selling in the user-centred design approach